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Product planning

Before the first screen

Five decisions that make a useful project brief.

Domovoy Digital · 16 September 2026

Name one useful outcome

Describe what a visitor should be able to finish: understand the offer, request a consultation or find a service. Start the brief with that action.

Bring the real materials

Gather the current logo, product screens, approved photographs and contact details. Label everything that is still a draft.

Decide the first release

Separate the essential journey from later ideas. Write a short list of pages and actions, then agree how each will be checked.

Identify owners and access

Who approves content? Who owns the domain and mailbox? Which systems can the project access? Record these decisions before promising an integration.

Define a release checklist

Include mobile review, language checks, real form delivery and a person responsible after launch. A preview is a useful milestone, but it is not proof that every connection works.

All studio notes

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